Alternative Land Use Services (ALUS) is a non-profit organization based in Ontario that manages the rehabilitation of ecological services in communities across Canada and participates in the Canadian voluntary compensation market. Due to the challenges of adopting Payments for Ecological Service, AMOVEO, a student organization at the University of Waterloo, partnered with ALUS in 2012 to examine the industries that could be potential target markets for ALUS’ ecological services program. Recommendations were also made to assist in developing ALUS’ operations and to provide assistance when targeting potential investors.