Canadian Nature Survey

This document reports the results of a 2012 mail and web survey of Canadians about their awareness, participation, and expenditures in nature-based recreation, conservation, and subsistence activities. Most results are broken out by province, including Ontario which had a sample of 2011 address-based responses and 4,584 web responses for a combined sample of 5,595 people. Of note is data about respondents’ awareness of “ecosystem services” and whether they had been directly affected by the loss of an ecosystem service. Results provide insights into how Canadians obtain information about nature, and with information about perceptions, could be useful to help inform communications. (Available in English and French)

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About Eric Miller

I am an Ecological Economist, currently working as a consulting economist and university lecturer. Most of my career has been in the Ontario and federal public service. About half of my work these days relates to ecosystem services: communicating the concept, assessing available information, and proposing ways to integrate the concept and measurement into policies and programs. I earned an MES in Ecological Macroeconomics from York University, a BA in Economics from McMaster University and a BSc in Biology from Carleton University.

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