The concept of ecosystem services is becoming commonplace amongs environmental professionals. The Township of King contains ecologically significant land such as the Happy forest, the Oak ridges moraine, and the Dufferin and Holland Marsh. No systematic attempt to assign economic value to the land within the Township of King has yet to be undertaken. This paper attempts to address this gap and highlight the importance of natural capital in the study area. This paper explores the concepts of natural capital valuation. Conventional economics does not consider the value of natural capital. This paper shows the dangers of overlooking this value and illustrates the benefits that can be experienced when taking the value of natural capital and ecosystem services into account. This paper was submitted to the Faculty of Environmental Studies at York University in partial fulfillment of the requirements for the degree of Master in Environmental Studies.